Client

A&G is a boutique streetwear fashion brand focused on limited releases, product-led storytelling, and culture-driven design at the intersection of fashion, identity, and community.

Scope

My role centered on leading creative direction for A&G, shaping the brand from strategy through execution. This included defining brand positioning and visual language, guiding product design, and developing advertising and content systems that translated creative intent into cohesive, market-facing expression across digital and physical touchpoints.

Focus

Creative direction and brand strategy
Product design and visual identity
Advertising concepts and campaign development
Content creation and brand storytelling
Streetwear-focused creative execution

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