‍

Client

Starshot is a marketing technology company helping growth-stage brands and advertisers turn performance data into clearer strategy, stronger creative, and measurable results across digital channels.

Scope

My role focused on sharpening Starshot’s positioning and advertising narrative, translating a technically sophisticated platform into a clear and differentiated market story. This included defining how Starshot’s organizational offers are framed and distinguished, guiding creative and advertising development, and building a strategic foundation to support campaigns, sales enablement, and long-term growth.

Focus

Advertising strategy and creative development
Offer architecture and differentiation
Strategic positioning and core messaging
Creative direction and brand identity exploration
Campaign and go-to-market narrative

‍

‍