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Client

PJC Bermuda is a private aviation company operating at the intersection of global mobility, finance, and discretion, serving founders, executives, and internationally mobile families through a membership-driven private jet model.

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Scope

My role centered on shaping PJC’s outward narrative and content architecture—clarifying how the brand communicates trust, access, and intelligence in a crowded private aviation landscape. This included defining a clear strategic voice, guiding creative direction, and building a repeatable content system designed to support growth without overextending internal resources.

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Focus

Strategic narrative and positioning
Creative direction and brand voice
Social and long-form content strategy
Executive and founder-led communication advisory

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