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Client

MAI Oman is a sovereign-aligned national development initiative operating within a multi-billion-dollar national investment agenda, with strategic oversight from a senior advisory body connected to top-level national leadership.

Scope

My role focused on clarifying MAI Oman’s narrative and strategic positioning—translating a broad national mandate into a coherent, future-proof brand foundation, and extending it into a multi-channel content strategy designed to scale across projects, partners, and audiences.

Focus

• Strategic brand positioning
• Creative direction and identity framework
• Foundational content strategy
• Launch alignment and advisory

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