Client

Qubi is a quantum computing startup developing a handheld device designed to make complex quantum concepts more accessible, bridging advanced science with real-world usability.

Scope

My role focused on shaping Qubi’s brand narrative and creative direction at the intersection of deep technology and human-centered design. This included translating highly technical concepts into clear, compelling storytelling, guiding digital and product-facing creative, and supporting early-stage brand and communications efforts to build credibility, understanding, and market readiness.

Focus

Brand storytelling for deep technology
Creative direction and narrative translation
Digital design and product-facing communication
Early-stage brand and communications strategy
Human-centered framing of complex technical concepts

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