Client

7BC is a venture capital firm focused on backing early-stage and growth companies, with an emphasis on long-term value creation and founder-led businesses.

Scope

My role focused on shaping 7BC’s brand storytelling and digital presence, translating investment philosophy and conviction into a clear, credible market narrative. This included creative direction across digital and web design, development of a cohesive visual and narrative system, and refinement of the firm’s online presence to support founder trust, deal flow, and long-term brand positioning.

Focus

Brand storytelling and narrative development
Digital and web design strategy
Creative direction and visual systems
Website experience and information architecture
VC-facing brand positioning and communication

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